knackered was born out of a final-year university project at AUT, but it quickly became much more…a full creative obsession. from a long time dream of making my own clothes to releasing full collections, every piece is crafted with an intense focus on detail.

rooted in kiwi culture, the name "knackered" speaks to the overarching theme of tired and exhaustion, a concept woven into every collection, product name, and visual. knackered is more than just the garms, it’s about the full experience, from the carefully sourced fabrics, detailed designs, unique photoshoots, cinematic videos, and a seamless customer experience.

this isn’t about filling a gap in fashion, it’s about making clothes we love and hoping others feel the same. every step, from the first sketch to the final shipment is handled with care, sometimes at the cost of sleep, but that’s the whole idea…